Channel | Digital

When you look closer at the language and provisions of SOPA, you see that it could fundamentally change some of the common things you do as a marketer or merchant

Marketers seeking reasons for optimism in 2012 should cast their eyes toward Washington, DC and London

Rather than reaching for a clever, entertaining video premise that had lots of virality but no staying power, General Foods' Betty Crockret brand looked at what people really wanted from their product online. They found the answer in kids' birthday suggestions and now dominate the cake demo space.

The editors of Chief Marketer compiled an educated but fairly personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally informal list of the brands at the forefront of those efforts

2011 IMA Award winner, Best Social Marketing Campaign: Networks | The scourge of mobile phones: sexting mobile bullying and driving while texting, particularly among teens. LG took this on as a social cause because mobile misuse was running rampant among teens

2011 IMA Award winner, Best Use of Online Contest or Sweepstakes for Lead Generation | Almost 5,000 teenage girls signed up for an essay video contest branded by Skintimate Signature Scents for the chance to become a member of one of two crews of nine girls to be flown to Hollywood to produce a film…

2011 IMA Award winner, Best Use of Search Engine Marketing | In February 2009 Reebok launched EasyTone, a new line of women’s fitness shoes. In November of that year, the brand put iProspect to work designing and executing the performance-marketing portion of a holiday campaign to publicize the EasyTone line

2011 IMA Award winner, Best Cross-Platform Direct-Response Campaign Using Interactive Channels | To generate quality leads and refresh the retailer’s database, agency Redpepper used the web and instore “ambushes.”

Best in Show | This self-promotional program, a first, was designed to show customers that Rosetta had moved beyond just a strategy and segmentation company to a topnotch interactive agency

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