In this age of eroding privacy and some very public attacks on women’s intimate activities, it’s really refreshing to see a program in parts of California that enables teenagers to buy and otherwise get their hands on condoms via direct response.
Chevy rolled out the entire content package last month around its Super Bowl ad featuring a sky-diving, bungee-jumping, kickflipping Sonic, with a web site, www.LetsDoThis.com, full of clips relating to the stunt driving and music that went into that 60-second spot
Pinterest is the latest social platform to draw marketers' attention for its swift user growth and its abaility to drive traffic to web sites. The rules are still being made, but here's some sound thinking on how to get pinning, and winning.
Evidence collected by solution provider MediaForge suggests that the effort is worth the extra cost.
ForeSee Results
Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
