Channel | Digital

Asking a few simple questions can get your brand headed in the right direction when it comes to Google+.

A series of videos from Denny's which feature comedian Dave Koechner fail to do much... including entertain or sell food.

Bryan Pearson, president and CEO of LoyaltyOne and author of The Loyalty Leap, discusses the three Vs of loyalty -- value, visibility and voice.

This year's election may be divisive and bitter, but one wouldn't know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising -- to the detriment of candidates, according to Katz 360's Andy Slater.

ExxonMobil is testing a deal with shopping rewards app Shopkick to give gas customers an incentive to pay inside-- and perhaps to pick up a few things before they do.

For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.

Shoppers have thousands of ways to ask for products they want. But if a marketer's website can't recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings. The fashion marketer's…

An online game as motivation to head out to the gym? Sure. Conde Nast

Here's 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.

Paypal's slogan sets off the flight instinct in at least one reptilian consumer's brain.