Advice for Marketing in the IT Industry
Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.
Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.
One of the most important tech developments for 2013 will happen in the area of interest-based advertising, and its adaptation to mobile applications.
Access Intelligence's DM Confidential is now part of the Chief Marketer network.
When brands manage earned, owned and paid media in an integrated fashion, they unlock the true potential of converged media.
Copywriting guru Herschell Gordon Lewis gives his take on this year's creative crop. See which websites and catalogs are worth a second look.
So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.
Smartphones, tablets, great deals and viral sharing push Cyber Monday spending.
Jay Henderson, smarter commerce strategy director at IBM, shares five marketing tips based on trends and research from the Black Friday weekend.
A variety of ecommerce sites are helping Mattel boost retail partner sales and build bonds with collectors of brands like Barbie and Hot Wheels.
Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.