(PR News Online) On this video, Nicole Yelland, director of marketing and communications at Livio, spoke with Mike Bako CEO of DS Simon Productions, about how to use Twitter to personify your brand and make it more relatable to your audiences. She’s got some interesting tips that you may not be thinking of.
(Creativity Online) Ann-Christine Diaz We all love to pull back the curtain and get the real dirt on how an incredibly successful campaign— in this case viral video—all came together. The viral sensation, “Ship My Pants” from DraftFCB Chicago is about to run on broadcast. The author of this article gets into the nitty gritty…
(PR News) Bill Miltenberg This mini report shares research from Adobe’s 2013 Video Benchmark Report. Of note is that while videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium. Miltenberg shares a number of key findings that all marketers need to know. The…
Post-launch business readiness is a serious issue when implementing a new ecommerce system.
GPS has come a long way since it was first introduced as American military technology in 1973.
The National Retail Federation estimates that nearly $9 billion was lost by merchants in returns fraud in 2012.
To be relevant, brands need to add dimensions of time and context to their customer interactions.
The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.
Utilizing original content is better than pushing out free content or leveraging content from content farms. Here's why.
