Channel | Digital

Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.

Honey Maid responded to critics of its ad with a video showing way more people liked it than didn't.

Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.

IKEA's new yearlong campaign includes in-home makeovers with IKEA products, web videos and more.

Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, "Captain Obvious."

Sixty-five percent of searches start on mobile devices, which means marketers must heavily consider the device consumers are searching on when planning their digital marketing initiatives.

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.

If you think engagement stops once the customer has placed their order, think again.

Digital video is a hot property in online and mobile marketing, and brewing giant MillerCoors this week announced that it will be upping its spending in the area by 50 percent.