![shopping experiences](https://chiefmarketer.com/wp-content/uploads/2014/05/shopping-bags-rainbow-160x125.png)
Showrooming – Why It Isn’t as Bad as Retailers Think
Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.
Despite all the media hype about showrooming cannibalizing in-store sales, a new study from Deloitte Digital suggests otherwise.
It should come as no surprise that data science is automating the buying of supply side inventory for online advertising, and it’s gaining a sizable foothold.
Here’s a short list of 8 of the 20 best practices for deeper engagement for video content marketing. Get the other 12 here too.
Political marketers today must rely on a variety of marketing media to reach voters.
(eMarketer) US retail ecommerce will continue its rapid growth, with sales reaching $304.1 billion in 2014, according to a new eMarketer report. The ubiquity of Internet access is spurring a convergence between online and offline shopping, and retailers are moving to break down silos to create single shopping experiences for their customers.
The biggest opportunity for marketers with the new Vine update is the added search functionality.
An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.
Brands today want to seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored.
Food marketers have a wealth of consumer enthusiasm and digital options to spark conversations around their products and services.
For video marketing, CMOs are making more assumptions than using hard data to get it right.