Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.
Finding the right keywords to get curious web browsers to click on your site has always been a challenge, and with tighter restrictions and long-tail search terms gaining footing, the challenge for marketers is even greater.
Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months.
China is years ahead of U.S. marketers when it comes to social commerce. This article gives us the scoop and tips.
How have your customers changed and how have you responded?
Misty Copeland, a soloist with the American Ballet Theatre, has signed with Under Armour to help sell its women's line, pivoting from its traditional advertising using professional athletes.
Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems.
Here are six ways that marketers can improve their customer’s experience on their websites.
Implementing a digital asset management system can not only make your life easier, it can also make your team’s and your vendors’ lives easier.
