Channel | Digital

Consumers turned to mobile devices more than ever before on the year's biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday.

A new global B2B benchmarking study is aimed at gauging digital demand generation and assessing the digital marketing maturity of the business marketing community.

Purina Friskies knows that improved search results are good for business, so it decided to focus on leveraging customer reviews as part of its SEO strategy and saw big increases in search traffic as a result.

Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.

Online video is an effective and increasingly popular way to communicate with consumers, but marketers should know that video can also be a good fit for B2B lead generation efforts.

Dun & Bradstreet has successfully navigated a transformation to the digital marketing realm, and cmo Rishi Dave explains how they did it in this informative Q&A.

While marketers may still track spend across channels, the shift toward contextual marketing is real.

Learn the plan behind Marriott's new Global Content Studio.

“Happiness” isn’t a term many passengers use to describe their air travel experience.

Emerging technologies such as voice search could have lasting effects on how marketers view SEO programs.