Channel | Digital

Check out these 7 top benefits of content marketing videos.

Product brands need to empower their retailer partner with the strategies, tools and tough love they need to become local marketing champs.

Mobile sales were up nearly 23% during the 2014 holiday shopping season, an increase of 27.2% year over year, according to IBM’s Digital Analytics Benchmark report.

Did you shop using Amazon Prime this holiday season? You weren’t alone.

Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically

A ZenithOptimedia study has revealed projections for global ad spending in 2015, with online advertising estimated to grow 15 percent over the next two years, fueled by mobile and display ads.

The ways in which marketers execute SEO campaigns will evolve in the year ahead, with SEO encompassing the technical components of online marketing and content marketing driving search engine results.

Let’s examine four critical success factors for omnichannel marketing, as well as a blueprint for building a workable strategy.

The ability to personalize content is becoming fundamental to online success in marketing, according to recent study from Ecoconsultancy and Adobe.

Google this week released a study showing that 56.1 percent of online ads served on the Google display platforms could never have been actually seen by anyone due to viewability issues.