A How-to on Using Video Marketing to Reel ‘Em In
Video marketing is more art than science. Here's seven ways to use the right type of video at the right time to increase traffic though out the sales cycle.
Video marketing is more art than science. Here's seven ways to use the right type of video at the right time to increase traffic though out the sales cycle.
“The face of B2B is not what it used to be,” Google's Jim Lecinski told attendees BMA15.
Travelers uses three distinct types of marketing content to engage business insurance prospects.
Here’s some key soundbites from some of the featured speakers from BMA15 on content marketing, live events, sports sponsorships and more.
Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.
A mere six percent of B2B marketers are truly masters of their digital domain, according to a new report.
With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.
Marketers often focus on customer segmentation at the expense of other factors such as experience and execution.
In today’s challenging economic climate, truck owners are interested in the total cost of truck ownership, not just singular elements like mileage.
KFC's Tray Typer is an innovative marketing tool that let's customers use a bluetooth keyboard to text from their phones.