Who You Need for a Great Content Marketing Team
Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?
Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?
Straight from the home office, here's the top 10 reasons you need to be at B2B LeadsCon.
A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.
Chief Marketer recently talked with Rachel Allgood, senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.
Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.
Coke is measuring happiness this summer through "Happiness Meters" that rise when Londoners tweet about Coke or tweet positive thoughts.
Pampers new branded video has really struck a chord with consumers for its focus on human truth. It has more than 6 million views so far.
The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth.
Using targeting alone is a missed opportunity when it comes to engaging with users--personalization is the key to connecting with the right audience at the right time.
Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.