Channel | Digital

Avon is refreshing its image with a new campaign, #BeautyBoss, to attract entrepreneurial Millennials.

Marketers from GE, Adobe and CMA talked with CMO.com about Snapchat strategies and what they’ve learned along the way.

Charlie the Tuna, StarKist’s official spokes-fish, is joining the political fray as the alTUNAtive 2016 Presidential Candidate in an entertaining promo.

There are four key elements to consider when developing your content promotion plan.

If content creation becomes more about churning through the process than collaborating on the creative, the final product suffers and audiences disengage.

New audiences and instant trust are among the benefits of influencer marketing.

When did lead generation become so clinical? Where’s the human touch in all of this—and what is the impact on the B2B buyer experience?

A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.

How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution?

Wrigleys' VP, Corporate Affairs, Denise Young released a curt statement in response to Donald Trump Jr's comparison of Skittles to Syrian refugees.