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Salesforce Incorporates Generative AI Into Marketing and Commerce Clouds
Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.
Salesforce unveiled a series of new features that incorporate generative AI technology into its marketing and commerce clouds.
A chat with PepsiCo Global Foodservice CMO Scott Finlow about the program's next generation.
Features from Apple that can actually boost brand engagement rather than hinder it.
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
What the company has learned about consumer behavior on digital platforms.
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
Key steps to improve mobile product discovery along the customer journey.
Takeaways from a talk with Walmart CMO William White at MMA Global's POSSIBLE conference in April.
If you're new to data clean rooms, here are some insights to consider before getting started.
Elon Musk discussed Twitter's new content moderation policy at MMA Global's POSSIBLE conference earlier this week. CM has the story.