Channel | Digital

The Guinness mustache, achieved with the first sip of the stout, is the focus of a social media campaign just in time for St. Patrick's Day.

The “Reignmakers” contest is one component in a two-day extravaganza, including street teams, flight attendants, swag, influencers, food and free flights.

In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February.

Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.

Here are 10 simple SEO tips to follow to ensure your website stays on page one after you throw the switch on a new site redesign.

More and more, consumers are choosing to engage with brands through a virtual assistant, voice search or via a phone call.

Takes a few lessons from brands like Califia Farms, the Paris Opera Ballet and Staples to learn actionable tips on how to use Instagram.

Content targeted to specific tech and industrial segments helps IEEE GlobalSpec's Engineering360 reach millennial engineers.

Marisa Thalberg, Taco Bell’s CMO, talks about the campaigns to give the brand a hip, cult-like status.

Alex Ho, executive director of marketing at American Greetings, shares its secret to selling greeting cards in a digital world.