Q&A: Bridging the Sales and Marketing Divide
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.
Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.
Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.
From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.
Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions.
The Hostess turnaround is a stunning example of determination, innovation and hard work. Raine shares how it is reaching a new, younger audience on social.
When President Trump told France's First Lady that she was in "good shape" Reebok jumped in with a tweet.
Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.
A innovative, modern mix of disruptive marketing helped doubled sales to $300 million with the company on track to double sales again this year.
Bank of America is using virtual reality to demonstrate impact of VR for its B2B customers.
Avnet CMO Kevin Sellers shares how the B2B firm's rebranding helps it connect with Millennials and other new audiences.