Channel | Digital

Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers.

Eighty-percent of all web traffic begins with a search. Here's three SEO tactics your competition probably hasn't caught wind of yet.

Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.

Combine the power of social influencers with a young, engaged generation who want to make a difference and you have powerful opportunities to make change.

YouTube has been releasing updates over the last few months and this week it shared a number of changes important to marketers.

At the Hershey Innovation Center, work is underway to combat lost impulse sales as consumers move to self-checkout.

Do your words really capture prospects’ attention? a At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing in a content master class.

Airbnb's Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.