Gatorade Settles with California Over Dissing Water in Mobile Game
Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults.
Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults.
Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.
Clorox is using short films as a way to push a more human message, that using its products can bring about emotional change.
Webinars helped record management firm Recall educate customers and prospects, increasing brand positioning in a competitive space.
Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.
Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right.
At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.
Pepsico's senior director of marketing, Sarah Guzman, shares the recipe for the Lay's Do Us a Flavor campaign's long-running success.
As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.