Channel | Demand Gen

Content marketing gives prospects an opportunity to raise their hands and say they’re interested. Aligning content with personas can provide the right context.

How can you make sure your marketing strategy is paying off and driving new business?

Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.

If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue

Many B2B firms struggle with today’s content-heavy sales process. Only 27% of the leads marketers send to sales teams are qualified; 79% don't convert.

Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.

Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.

Consumers may be addicted to social media but that doesn’t make it the best relationship building channel. Consider the power of email marketing.

Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.

For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.