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Q&A: Avnet’s B2B Journey to Reach Millennials
Avnet CMO Kevin Sellers shares how the B2B firm's rebranding helps it connect with Millennials and other new audiences.
Avnet CMO Kevin Sellers shares how the B2B firm's rebranding helps it connect with Millennials and other new audiences.
Microsoft announced a major sales and marketing organization this week, aimed at increasing AI and cloud-based business for both commercial and consumer audiences.
Sports sponsorship deals with the U.K.'s Manchester United and the Volvo Ocean Race have helped HCL Technologies increase their brand profile and boost customer engagement.
In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.
Register now to hear Millennial marketing case studies from Dr Pepper, Avnet, Fabletics and more at our virtual event, Marketing to Millennials 2017!
Sure, Twitter, Facebook and LInkedIn might engage your target audience. But do they actually move the needle when it comes to building relationships with your prospects?
The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.
Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.
SEO has gotten a makeover — those who once operated solely by trying to game the system can no longer compete. In order to be seen now, content has to be useful, shareable and easily accessible on every platform.
Discover how to craft a message positioning your brand as a category leader in “Finding Your Narrative in a Crowded Content World,” a free webinar on Wednesday, June 14 at 2 pm EST.