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Hey B2B Marketers—Think More B2C in 2018
Want more success in B2B marketing? Start thinking like a B2C marketer. Here's four ideas to get started.
Want more success in B2B marketing? Start thinking like a B2C marketer. Here's four ideas to get started.
Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.
Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.
There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.
Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.
Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up.
Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.
Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI.
A great headline and a striking font contribute quite a lot to the effectiveness of marketing creative. But there are other, more subtle design elements that can be just as impactful—including these six essential ones.
A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.