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Top 10 Predictions for Customer Communications Management
Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.
Enterprises will soon start to understand that serious problems lurk within their collection of hundreds, or even thousands, of disconnected CCM projects.
Data analysis of social sentiment isn't perhaps the best way to pick the NCAA Final Four, but it does provide some interesting trends.
The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.
Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.
The lead gen industry has moved away from a model that puts emphasis on only quantity, and shifted to a system where quality matters.
B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.
Are you measuring the right click through rate to determine the success of your email marketing efforts?
Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.
Over half of B2B marketing and sales departments think they have a great working partnership—but in reality that isn’t the case
The LeadsCon New York call for B2B and B2C speakers is open.