Channel | Data & Analytics

CMO.com tapped industry insiders to find out what marketing trends stand out for the coming year. They talk talent, ad blocking, local vs. global and more.

Join us for a free webinar to discover a six step plan for boosting your campaign performance in 2016.

Looking for some last minute ideas to make your holiday marketing sparkle? Check out our round-up of holiday marketing coverage.

With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for.

The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.

Is your marketing data in fighting shape to meet your pipeline numbers? If you’re like the typical B2B company, it’s probably not:

As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy.

To CMOs, it’s become an aggravatingly familiar refrain: “You have to build a data-driven marketing culture.”

2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?

Here's few key ways that brands today are creating signup-worthy email subscriber list capture forms.