Channel | Agencies

What’s in a name? As the U.K.'s Waterstones learned, turns out a lot if you’re looking to create a memorable brand.

Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala.

Miss any of our most popular B2B and martech stories in April? Here’s a recap.

Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.

Choosing a new agency is a huge commitment for any B2B brand. How do you know if a shop is really the right fit for you?

How four brands are marketing to the “It” Gen Z demographic.

B2B:Chicago is getting ready for its first event, while the ANA's Chicago B2B chapter gets ready to ramp up activities again.

As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.

A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.

One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.