Channel | Agencies

As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.

A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.

One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.

As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.

Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.

These five key data analytics positions guide clients through significant and complex business decisions with each team member playing an essential role.

CMOs will ‘grow or go’ in the coming year as chief growth officers move in to lead a variety of marketing functions with the specific goal of driving growth.

Coca-Cola is turning from its standard agency call for Special Olympics work to new talent from across the globe to create their own inspirations.

This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy.

Three groups were surveyed—the advertising and marketing industries, academia and new hires/college students. Each group has it’s own set of issues.