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General Motors Partners With NBCU, Advances First-Party Data Strategy
How General Motors is making progress with its first-party data strategy.
How General Motors is making progress with its first-party data strategy.
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.
CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands' greatest challenges.
How connection, influence and experience deliver outstanding omnichannel marketing.
How five brands stimulated attendees’ senses to create more compelling and memorable experiences.
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
How brands can market on Amazon during the beginning, middle and developed business stages.
How the brand increased conversion rates by taking upper-funnel data into account.
How the brand is converting customers with smarter data management.