Channel | Acquisition

Hershey Foods Bows Vitamin-Fortified Syrup

|  by Chief Marketer Staff

Hershey Foods launches Hershey's Fortified Syrup with a recipe contest for kids. A spoonful of syrup helps the vitamins go down The Make It Fun contest runs online through December. The new chocolate syrup (with calcium, vitamin E, zinc and more) hits ...

LG Mobile Phones to Sponsor Fashion Week

|  by Chief Marketer Staff

LG Mobile Phones will be the featured sponsor of Olympus Fashion Week to be held this month in Manhattan. To kick off the week's events—Sept. 18-15—LG is sponsoring a contest for designers from the Katherine Gibbs design school in New York City. ...

Visa Contest Courts Young Entrepreneurs

|  by Chief Marketer Staff

Visa USA targets young inventors with an online contest dangling seed money to produce their inventions. The essay contest, dubbed Ideas Happen, fields entries from 18- to 29-year-olds who describe their big idea (in 250 words or less). A panel of ...

Wise Foods Tunes In Bernie Mac

|  by Chief Marketer Staff

Snack maker Wise Foods has partnered with comedian Bernie Mac for a back-to-school sweepstakes launching Mac 'N Cheese Flavored Cheez Doodles. The "Hey America!" sweeps will award a trip for four to watch a taping of The Bernie Mac Show and meet the ...

On Tour with This Old House

|  by Chief Marketer Staff

Television home improvement series, This Old House, is holding its first national tour beginning in Detroit this month. The tour is presented by The Home Depot. On Sept. 30, the tour kicks off with a daylong celebration of the series' 25th anniversary ...

Meyer Becomes Official Snowplow

|  by Chief Marketer Staff

Meyer Products, a snow and ice control manufacturer, has formed marketing partnerships with five NFL teams for the 2004 season. As part of its partnership, Meyer Snowplows will be the Official Snowplow of the Cleveland Browns, Buffalo Bills, Baltimore ...

Cingular Wireless Targets High Schoolers

|  by Chief Marketer Staff

Appealing to teens, Cingular Wireless has tied in with Universal Music Group artist Busted. The band is already hot on the European music charts and about to make its debut in the states. Schools across the country will compete for a private concert by ...

Black & Decker Teams With Boomer Esiason

|  by Chief Marketer Staff

Black & Decker will let consumers match wits with former NFL quarterback Boomer Esiason is an online sweepstakes designed to promote the toolmaker's new line of laser tools. Black & Decker's Beat Boomer contest starts Sept. 14 at www.blackanddecker.com. ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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