Gillette Boosts Fusion Via Apprentice Sponsorship
Gillette tapped a little star power in real estate mogul Donald Trump to build buzz around its Fusion razor on The Apprentice, and is leveraging its sponsorship with a sweepstakes.
Gillette tapped a little star power in real estate mogul Donald Trump to build buzz around its Fusion razor on The Apprentice, and is leveraging its sponsorship with a sweepstakes.
Baskin-Robbins is building excitement around new flavors of its popular frozen coffee drink with its first-ever online game and a sweepstakes dangling a chance to win a year's supply of the beverage.
Frito-Lay and Orbitz.com hit the road this week with a joint promotion for Doritos.
It may not get you in the Screenwriters Federation, but at least one clever writer will get his script on air thanks to a new contest from MasterCard that launched during last night's Academy Awards broadcast.
Audi is giving consumers a chance to win a driving trip to the Rocky Mountains or the Utah Canyonlands in a 2007 Audi Q7.
America Online is teaming up with Unilever's Dove brand to search out five CEOs—Chief Everything Officers, that is—to honor consumers who give their all.
Smirnoff vodka is searching for an "enthusiastic drinks guru" to span the country to research cocktail culture and submit reports.
TBS is teaming up with Pepsi brand Sierra Mist to roll out a sweepstakes that offers consumers a chance to switch places with their favorite TBS comedy actors.
Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month's DVD release of Peter Jackson's King Kong.
Athletic footwear manufacturer New Balance is celebrating its 100th anniversary with a series of races around the world and a contest that will send runners on to compete in the Chicago Marathon.