Channel | Acquisition

Calling all gamers: Nintendo and AOL.com are on a mission to give one video-game playing consumer the ultimate opportunity to be the first in the world to play Nintendo's next home console system, Revolution.

Wm. Wrigley Jr. Co. is running a poker-themed collect-and-win game across five gum brands, dangling a grand prize of $250,000.

The Upper Deck Co., a trading card company, has launched its first rewards program for kids. The program gives kids points for cards purchased in the company's Major League Baseball line of products.

Boston Market knows that its customers' time is very valuable, so, in exchange for a shot at a trip to Hollywood, it is giving them a chance to tell what they would do with an extra hour in a day.

Taco Bell is giving consumers a chance to earn the coveted title of "El Presidente" under a new promotion that gives away 1 million pesos and a trip to the QSR's headquarters on a corporate jet.

CitiFinancial, Inc. is driving its NASCAR Bush Series sponsorship of the No. 90 Citifinancial Ford with a sweeps that will give one consumer the keys to a 2006 Ford Mustang.

Auto insurance carrier State Farm is driving home its first-ever movie tie-in with Disney's/Pixar's upcoming animated film Cars, which includes a sweepstakes, tour and interactive Web site.

One local soccer team will score a chance to win a private coaching session with a U.S. Men's National Soccer Team member Landon Donovan under a new sweepstakes from Claritin-maker Schering-Plough Corp.

Nestlé Ice Cream is running its kids' recipe contest again, dangling a grand-prize trip to its headquarters as "flavorologist" for a day.

Tulsa-area McDonald's restaurants are launching an interactive promotion targeting cell phone owners with a mobile scavenger hunt and electronic coupon offer.