Channel | Acquisition

Walt Disney Parks and Resorts and Rand McNally & Co. have teamed up to launch a co-branded guide and atlas with a sweepstakes overlay dangling a chance to win a Disney vacation.

CVS has agreed to pay $152,000 in civil penalties after it violated a previous settlement agreement with New York State related to sweepstakes offers.

It was a close call, but Kashi Co. head food developer Jeff Grogg can forgo adding cardboard boxes to his diet.

HarperCollins and social media company FanLib have teamed up to launch an online writing contest that dangles a chance to publish one's work as an e-book.

Polaris CEO Tom Tiller is challenging his competitors to a duel in a promotion that touts Polaris' all-terrain vehicles as the toughest ATVs on the market.

Pepsi has partnered with automotive lifestyle brand DUB and its annual custom auto show in an online contest that lets consumers post their own tricked-out autos to a microsite for a chance to win prizes.

Scooby Doo is giving out early treats in a Halloween promotion dangling spooky podcasts and a chance to win $25,000.

To create buzz among college students for its new Aveo, Chevy is kicking off a competition at universities where students have to stay in continuous contact with the car and persuade their peers to vote for them so they can win the car.

Mercedes-Benz-USA, LLC has planted several of its sedans in Saks Fifth Avenue stores nationwide and is promoting a sweepstakes as part of an initiative to raise support for breast cancer awareness month.

GSN is launching its first-ever nationwide vocabulary competition with a cause-marketing overlay, awarding one student the top prize of $40,000.