Thanks to Circuit City, in 24 homes this year, the Thanksgiving Day football games will be a really big show: the electronics retailer is giving away a big screen home theater package each day through Nov. 28 under its 24 Days 24 Plasmas sweepstakes.
Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.
Little Caesars has teamed up with Hasbro to launch a holiday promotion that touts some of the toymaker's board games on pizza box tops and dangles an online sweepstakes for a chance to win a beach trip and other prizes.
In the vein of American Idol auditions, the National Football League (NFL) is giving fans the opportunity to pitch their idea for a NFL Super Bowl commercial via screening events, with the possibility of having the winning concept developed into a commercial to air during next year's game.
Procter & Gamble's Iams Co. is relaunching Eukanuba premium dog food with a yearlong promotion and advertising campaign under the theme "Feed the Breed."
Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures' animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.
Campbell's Soup Co. is e-mailing more than 700,000 holiday hostesses, inviting them to enter a sweepstakes the company has cooked up with brands such as Whirlpool, CorningWare, Pepperidge Farm and French's.
Nissan is producing its own concerts and sponsoring a battle of the bands in a effort to reach its target through music.
Chrysler has unleashed a major integrated marketing campaign—leveraging tactics from product integrations to sweepstakes to direct mail—to gain a stronghold in the highly competitive mid-size car market.
Pepsi, Bally Total Fitness and Washington Mutual are among a slate of brands backing the seventh annual Latin Grammy Awards, which will take place for the first time in New York City this year.
