Trendwatch
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Trendwatch
Electronics retailers: Marketplaces dominate sales
Despite the traditional preference for physical stores, consumers are increasingly turning to third-party marketplaces for their electronics purchases, drawn by the allure of affordability and convenience, according to a recent report from PYMNTS Intelligence. Based on insights from over 3,500 U.S. consumers, the report highlights the dominance of online marketplaces, which captured 39% of electronic […]
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Shoppers pull back spending despite an ease in inflation rates
Retailers brace for consumer spending cuts in 2024 amid inflation concerns, according to a new report from GlobalData. More than half of U.S. consumers plan to tighten their shopping budgets despite a projected ease in inflation rates to 2.9%. The uncertain economic outlook prompts 51.5% of consumers to reconsider their retail expenditures, leading to shifts […]
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Uber Eats helps power Dominos’ marketing strategy
Domino’s Pizza emerges as a success story in the competitive landscape of corporate marketing, with a notable surge in profits and share value. Spearheaded by CEO Russell Weiner, the integration of a revamped loyalty program and a strategic partnership with Uber Eats has not only exceeded market expectations but also set a promising tone for […]
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Nike increases Olympic marketing spend as ‘Number One Investment”
Nike is gearing up for the Olympics in Paris with its largest marketing investment to date, aiming to boost sales and fend off competition from emerging rivals. The upcoming Games symbolize a return to normalcy after Tokyo 2020, which was delayed due to the pandemic and held without spectators. At a recent event in Paris, […]
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On-site ads: How retailers can capitalize on owned advertising
The influence of retailer websites on consumer purchasing decisions has seen a significant rise, with 25% of surveyed U.S. shoppers reporting being swayed by products advertised on in-house platforms, according to a new study. Additionally, ads on retailers’ apps persuade an extra 15% of consumers to make purchases. This underscores the growing opportunity for retailers […]
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Retail Renaissance: Navigating Location Intelligence
As the economy remains uncertain, retailers are turning to innovative approaches to secure optimal store locations. With the aid of cellphone data and advanced analytics, companies are gaining unprecedented insights into consumer behavior, reshaping their strategies for expansion. Americans still are spending, prompting retailers to leverage location data to pinpoint prime locations. It’s essential to […]
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Consumer Resilience Defies Retailer Expectations
In a landscape marked by economic uncertainties, consumer behavior continues to defy expectations, reshaping the marketing strategies of companies across industries. Despite concerns over the economy, Americans are displaying resilience in their spending habits, fueling what economists and finance chiefs have termed “revenge” and “doom” spending. As discretionary spending persists amidst inflation and decreasing consumer […]
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Convenience Over Price: Retail’s New Paradigm
In the ever-evolving landscape of retail, Walmart U.S. CEO John Furner has highlighted a significant shift in consumer behavior: the growing willingness to pay a premium for convenience. Furner’s remarks, made during the National Retail Federation’s (NRF) 2024 State of Retail & the Consumer discussion, underscore a fundamental trend shaping the industry. As projected retail […]
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IKEA’s Bold Bet on Reinventing Retail Spaces
While many malls face challenges, IKEA is embarking on a groundbreaking mission to rejuvenate the traditional mall format. The Ingka Group, mastermind behind most of the world’s IKEA stores, is expanding its reach into the realm of malls, envisioning them as bustling centers of community activity rather than just retail destinations. By integrating innovative concepts […]
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Retail Partnerships: Key Areas to Evaluate for 2025 Success
As the hustle and bustle of everyday partnership program management beckons once again, now is the opportune moment to assess the efficacy of your partnership channels during the 2024 big-spending season. While aggregate ecommerce sales surged ahead, it’s imperative for brands and agencies alike to delve deeper into the contribution of each channel to overall […]
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