Trendwatch
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Trendwatch
Target slashes prices, reports sales decrease
Target will lower the price on 5,000 of its frequently purchased items across its assortment within the next few months, the retail chain announced May 20. Target said it already reduced the prices on 1,500 items. The mass merchant lowered prices on products including milk, meat, bread, soda, fruit, vegetables, snacks, yogurt, peanut butter, coffee, […]
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Trendwatch
Ad dollars flow in for Walmart in Q1
Retail chain behemoth Walmart reported its revenue increased 6% year over year for its fiscal first quarter 2025 ended April 30, and its U.S. ecommerce sales increased 22% year over year. Walmart also reported that its global advertising business grew 24%, which includes a 26% increase for its U.S. advertising segment called Walmart Connect. This […]
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Trendwatch
Retailers’ LGBTQ marketing campaigns under scrutiny
Retailers Best Buy, Target and Levi’s are receiving more scrutiny over their LGBTQ-themed marketing and public relations campaigns, according to a Wall Street Journal article. Conservative groups are increasingly asking company shareholders to reevaluate these campaigns. Historically, shareholders have proposed measures that advocate social issues, such as sustainability and racial justice. A vote on these […]
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Trendwatch
Paid search drives largest share of online purchases so far in 2024
Paid search was the largest driver of online sales for retailers so far this year, with 28.2% of online sales Jan.1-April 30 directly attributed to this channel, according to new data from Adobe Analytics. Direct web sales were the second largest driver, with nearly one in five purchases initiating in this way, followed by: This […]
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Trendwatch
Ad for lactation cookies in Times Square pulled
An advertisement for cookbook author Molly Baz’s lactation cookies was pulled down from its Times Square spot earlier than expected. The advertisement promoted breastfeeding resource portal Swehl and its partnership with Baz’s cookie recipe that may increase breastfeeding milk supply. The image featured Baz holding the cookies to cover her chest. Media agency Clear Channel […]
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Trendwatch
Gap hires new chief marketing officer
Apparel brand Gap Inc. hired Fabiola Torres as its new global chief marketing officer. Torres previously held executive marketing roles at PepsiCo, Apple and Nike. Torres replaces Mary Alderete, who left the the chief marketing role in November 2022, after nearly three years. Read more about Gap’s executive change here.
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Trendwatch
Best Buy and CNET combine ad inventory
Consumer electronics retailer Best Buy and product review publisher CNET are combining their ad inventories, the companies announced at the end of April. This will allow advertisers to purchase ads on Best Buy’s retail media network, which displays ads on BestBuy.com, in its app or in stores, alongside relevant CNET content, such as a product […]
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Trendwatch
Electronics retailers: Marketplaces dominate sales
Despite the traditional preference for physical stores, consumers are increasingly turning to third-party marketplaces for their electronics purchases, drawn by the allure of affordability and convenience, according to a recent report from PYMNTS Intelligence. Based on insights from over 3,500 U.S. consumers, the report highlights the dominance of online marketplaces, which captured 39% of electronic […]
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Trendwatch
Shoppers pull back spending despite an ease in inflation rates
Retailers brace for consumer spending cuts in 2024 amid inflation concerns, according to a new report from GlobalData. More than half of U.S. consumers plan to tighten their shopping budgets despite a projected ease in inflation rates to 2.9%. The uncertain economic outlook prompts 51.5% of consumers to reconsider their retail expenditures, leading to shifts […]
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Trendwatch
Uber Eats helps power Dominos’ marketing strategy
Domino’s Pizza emerges as a success story in the competitive landscape of corporate marketing, with a notable surge in profits and share value. Spearheaded by CEO Russell Weiner, the integration of a revamped loyalty program and a strategic partnership with Uber Eats has not only exceeded market expectations but also set a promising tone for […]