Trendwatch
-
Trendwatch
‘Era of less’ continues for CMOs
Retail chief marketing officers report a marketing budget that is 7.1% of a company’s revenue, a decrease from last year and lower than the average across industries. Gartner’s annual CMO Spend Survey finds that marketers are continuing to operate with a reduced budget post-pandemic, with a mean budget of 7.7% of a company’s revenue in 2025. […]
From
-
Trendwatch
Cosmetic brand E.l.f. raises its prices $1 due to tariffs
E.l.f. takes a casual tone to its Instagram announcement of its tariff-driven price increases, which start Aug. 1. Cosmetic brand E.l.f. announced on its Instagram channel that it is raising its prices by $1 on all of its products starting Aug. 1 due to tariffs. The brand made the announcement using a casual […]
From
-
Trendwatch
Shoppers notice tariff-fueled higher prices, adjust spending
A new study finds that shoppers report making fewer purchases recently, or have switched brands because of higher prices. While shoppers may be struggling to keep up with the on-and-off again tariff headlines, they are noticing the result: higher prices. According to a survey of 1,000 U.S. adults in April conducted by ecommerce platform Vtex […]
From
-
Trendwatch
How affiliates drive long-term value at Topdrawer
Topdrawer’s top marketer talks tariffs, physical stores and the Wirecutter. When marketers have to choose between driving conversion and building brand awareness, Topdrawer’s Poonam Chitnis says affiliates can hit both goals. Chitnis is vice president of operations and marketing executive at Topdrawer, a manufacturer and seller of leather goods, accessories and other “creative tools.” Akira Ito […]
From
-
Trendwatch
The Honest Kitchen CMO bets on authenticity in new marketing campaign
The 23-year-old pet food brand highlights messy pet moments in its first full-funnel marketing campaign. Chief marketing officer Miki Dosen details the campaign’s inspiration, strategy and early results. For the first time in its 20-plus years, pet food company The Honest Kitchen launched a full-funnel marketing campaign. With its launch into PetSmart stores across […]
From
-
Trendwatch
Ulta wants in on Beyoncé’s Midas touch
Retail chain Ulta announced it was the official beauty partner for Beyoncé’s Cowboy Carter concert tour. The retail chain will reveal seven looks inspired by the superstar’s most recent album — Cowboy Carter — and seven cities where the tour will be. Ulta will curate an assortment of makeup and skincare to create that look. […]
From
-
Trendwatch
Fat Brain Toys calls out tariff price increases on product pages
The CEO of Fat Brain Toys shares why he’s highlighting its tariff-driven price increases and what’s next. Fat Brain Toys is highlighting the impact of tariffs on its prices to its shoppers. On its product detail pages and shopping cart page, the toy retailer specifically highlights how much it has increased the product’s […]
From
-
Trendwatch
Temu discontinues US Google ads
Chinese shopping app Temu halted its Google Shopping ads last week. The move coincides with the U.S. administration’s decision to raise tariffs on Chinese imports up to 125%. With no Google Shopping presence, Temu’s App Store position fell from the top five to 58th by April 12, according to DesignRush.com. Temu offers a case study […]
From
-
Trendwatch
Chips Ahoy shifts paid media to digital from TV spend to target Gen Z households
Sabrina Sierant, senior director at Chips Ahoy, shares details on the cookie’s rebrand, its on-the-go target audience, retail media networks and more in this Q&A. Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands, such as Sour Patch Kids and Swedish Fish, and its confectionery business. […]
From
-
Trendwatch
Lowe’s has top in-store customer service
An analysis of Google reviews that mention store associates from top retail chains reveals the best and worst in-store customer service. Lowe’s has the top in-store associates across its retail chain, according to a new report from review management platform Chatmeter. Chatmeter used its artificial intelligence-powered software to analyze more than one million Google Reviews from […]
From
