Trendwatch
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Trendwatch
The most-read retail marketing stories of 2024
Top reads include Q&As with executives from Home Depot, Balsam Brands and Nalgene. Multichannel Marketer launched in Q2 2024 and we’ve been fortunate to have grown a loyal reader base over the past few months. Thank you all for taking the time to get to know us. Below are the most-read stories since our launch. […]
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Ecommerce claims growing share of Black Friday sales
Analysis shows a ‘modest’ increase in Black Friday foot traffic and store sales, while online sales surge year over year, according to new data from the NRF, Mastercard SpendingPulse and Placer.ai. On Black Friday 2024, U.S. retail sales increased 3.4% year over year, according to Mastercard SpendingPulse. Broken out by channel, however, and the disparity […]
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Walmart grabs the most TV viewers with Thanksgiving weekend ads
Macy’s scores big with actor Alison Brie, and Amazon increases its investment in Prime-specific holiday ads. Walmart captured the highest share of holiday TV ad impressions during the five-day period Thanksgiving through Cyber Monday, according to data from media performance vendor iSpot.tv. Macy’s and Amazon grabbed the next highest share of voice over the holiday […]
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Retailers to face waning demand in 2025
Forrester Research releases retail industry 2025 predictions, including more retailers using generative AI technology for shoppers but not for employees. Research firm Forrester projects that retailers will struggle in 2025 as brands grapple with paying employees higher wages coupled with decreased demand from shoppers. Merchants will need to explore technology solutions to offset these […]
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We want to hear from you
Hello readers! With the year wrapping up, we’d love to take stock on how Multichannel Marketer was able to meet your needs with a short survey. Just one year ago, Multichannel Marketer was still an idea. Over the past few quarters, our parent company Access Intelligence honed in on our coverage area and […]
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Why marketers need a C-level title
It’s becoming more common for the top marketing position at a brand to sit below the C-suite. This leaves the marketing head demoted from the decision-making table and often detached from enterprise strategy. Too often marketers are turned to as storytellers rather than drivers of corporate strategy and revenue. Yet, CEOs who place marketing at the core […]
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Brands that feature user generated content boast higher AOVs, web visits
Shoppers trust other customers. And a retailer showcasing user generated content is the proof shoppers need, according to a new report from social media management vendor Emplifi. Brands that incorporate user generated content onto their web pages receive three-times more websites than brands that don’t, according to Emplifi data based on 200 brand clientss from October […]
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Can CEO Joe Megibow turn Casper around?
Megibow is still in his first year as CEO of Casper, the once DNVB mattress darling. Megibow sits down with Multichannel Marketer to discuss rightsizing the business, its focus on customer service, the role of stores and profitability. By 2025, mattress brand Casper will be profitable. And growing, said Casper CEO Joe Megibow. Megibow — […]
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Etsy launches ‘Where’s Waldo?’ holiday ad campaign
Etsy is marketing itself as go-to shopping destination for unique gifts. The marketplace said gifts continue to grow its share of overall gross merchandise sales. For the 2024 holiday season, Etsy is positioning itself as a place for shoppers to purchase unique gifts that give the sentiment, “I see you.” The handmade marketplace debuted a “Where’s […]
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Wayfair debuts paid loyalty program
Wayfair’s new $29 membership program aims to spur shoppers to purchase more than twice a year. Home furnishings retailer Wayfair launched a paid loyalty program dubbed Wayfair Rewards at the end of October. The membership program is $29 and shoppers receive: In a Nov. 1 earnings call, Wayfair’s co-founder and CEO Niraj Shah […]
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