Trendwatch
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Trendwatch
H.I.G. Capital to acquire Kantar Media for $1 billion
Investment firm H.I.G. Capital announced today it plans to acquire media measurement and analytics firm Kantar Media for $1 billion. The deal is expected to close later this year. Kantar Media operates in 60 markets and provides services, such as audience measurement insights, competitor ad spend, data analytics, media planning and validation. The acquisition will bring […]
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The top 3 things on Lululemon CEO Calvin McDonald’s to-do list
At the NRF ’25 conference, Lululemon CEO Calvin McDonald discusses how the brand manufacturer has doubled its sales twice in the past six years and how it plans to do it again. Lululemon is ahead of schedule for its target revenue goal of $12.5 billion in annual sales by 2026. And it plans to […]
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Online holiday sales surge 8.4% to $241.4 billion for 2024
Adobe released its 2024 online holiday shopping trends: Paid search drives the most retail sales this holiday season at nearly 30% of revenue. But influencers increase their share of holiday sales the most and convert shoppers nine-times higher than social media overall. U.S. online holiday sales increased 8.4% year over year, reaching a record of […]
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Super Saturday brings in big bucks for mass merchants, off-price retailers and Ulta
The last Saturday before Christmas, Dec. 21, drove many shoppers to the store, with foot traffic surging compared to a typical Saturday in the holiday season. Beauty stores surpassed their pre-pandemic foot traffic levels, while department store foot traffic decreased 25% compared with Super Saturday 2019. The Saturday before Christmas Day, Dec. 21, dubbed […]
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How AS Beauty can acquire customers profitability even during the holidays
AS Beauty, owner of cosmetic brands Bliss, Laura Geller Beauty and more, discusses the challenges of having an accurate picture of customer acquisition costs across all channels, in this interview with Multichannel Marketer’s sister publication AdExchanger. As long as AS Beauty is efficiently hitting the CAC targets it sets for its brands, it’s willing to […]
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The most-read retail marketing stories of 2024
Top reads include Q&As with executives from Home Depot, Balsam Brands and Nalgene. Multichannel Marketer launched in Q2 2024 and we’ve been fortunate to have grown a loyal reader base over the past few months. Thank you all for taking the time to get to know us. Below are the most-read stories since our launch. […]
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Ecommerce claims growing share of Black Friday sales
Analysis shows a ‘modest’ increase in Black Friday foot traffic and store sales, while online sales surge year over year, according to new data from the NRF, Mastercard SpendingPulse and Placer.ai. On Black Friday 2024, U.S. retail sales increased 3.4% year over year, according to Mastercard SpendingPulse. Broken out by channel, however, and the disparity […]
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Walmart grabs the most TV viewers with Thanksgiving weekend ads
Macy’s scores big with actor Alison Brie, and Amazon increases its investment in Prime-specific holiday ads. Walmart captured the highest share of holiday TV ad impressions during the five-day period Thanksgiving through Cyber Monday, according to data from media performance vendor iSpot.tv. Macy’s and Amazon grabbed the next highest share of voice over the holiday […]
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Retailers to face waning demand in 2025
Forrester Research releases retail industry 2025 predictions, including more retailers using generative AI technology for shoppers but not for employees. Research firm Forrester projects that retailers will struggle in 2025 as brands grapple with paying employees higher wages coupled with decreased demand from shoppers. Merchants will need to explore technology solutions to offset these […]
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We want to hear from you
Hello readers! With the year wrapping up, we’d love to take stock on how Multichannel Marketer was able to meet your needs with a short survey. Just one year ago, Multichannel Marketer was still an idea. Over the past few quarters, our parent company Access Intelligence honed in on our coverage area and […]
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