Topic

Trendwatch

  • Trendwatch

    Lowe’s has top in-store customer service

    An analysis of Google reviews that mention store associates from top retail chains reveals the best and worst in-store customer service.   Lowe’s has the top in-store associates across its retail chain, according to a new report from review management platform Chatmeter.  Chatmeter used its artificial intelligence-powered software to analyze more than one million Google Reviews from […]

    From
  • Trendwatch

    Wayfair to open second large physical store  

    Building on the success of its Chicagoland store, Wayfair announces it will open a large store in Atlanta in 2026.   Home furnishings giant Wayfair announced this week it plans to open its second large-format store in Atlanta in 2026.  The 150,000-square-foot store will sell offer a variety of styles across all of its home […]

    From
  • Trendwatch

    Many discover products on social media but few purchase 

    A new survey finds 73% of shoppers find products on social media but only 10% purchase there. Shoppers find products on social media, they are just buying them elsewhere.   In fact, 73% of shoppers say they regularly find products while browsing social media but only 10% go on to make the purchase within the platform, according […]

    From
  • Trendwatch

    Mom influencers and UGC are top marketing tools for kids apparel brand PatPat 

    When it comes to family matching outfits, the best marketing is often user generated content.   Shoppers, especially moms, love to see how PatPat’s family matching outfits look on other families, said Ranu Coleman, head of marketing for the apparel brand manufacturer.   Luckily, moms also love sharing pictures of their coordinated crew, so obtaining the UGC […]

    From
  • Trendwatch

    Q&A with Kendra Scott’s VP of digital on how the brand increases conversion with customer experience tweaks 

    Kendra Scott’s analytics team delivered 20 impactful tests in 2024 that drove millions in incremental revenue for the brand. The VP of digital shares how. A better customer experience can add millions in incremental revenue to a retailer’s bottom line. Just ask Kamanasish Kundu, vice president and head of digital and ecommerce at Kendra Scott.  […]

    From
  • Trendwatch

    ‘FOMO’ messaging boosts conversion at Fabletics 

    Athletic apparel brand Fabletics adds call-to-action messages on product and search pages to spur shoppers to click buy.   Sometimes all shoppers need to convert is a nudge of confidence that other consumers like the product and a bit of fear-of-missing out, said Ashley Kechter, brand president at Fabletics.  Actress Kate Hudson co-founded the direct-to-consumer […]

    From
  • Trendwatch

    Ecommerce ads drive ad revenue growth for Meta

    Meta said it will continue to invest billions of dollars on AI infrastructure, which will help propel its advertising revenue. Meta, parent company of social media platforms Facebook and Instagram, reported a 22% increase in revenue for 2024, generating $164.50 billion. For Q4, revenue increased 21% year over year to $48.36 billion. Advertising generated roughly […]

    From
  • Trendwatch

    Coach goes after young shoppers with splashy marketing, experiential stores 

    Coach shares how its experiential stores, coffee shops, metaverse products and hot air balloons drive a younger shopper to its brand at NRF.   Giovanni Zaccariello is the vice president of global visual experience at Coach. But most days he feels like a politician, Zaccariello said at the NRF  ’25 conference in January.   Zaccariello […]

    From
  • Trendwatch

    H.I.G. Capital to acquire Kantar Media for $1 billion

    Investment firm H.I.G. Capital announced today it plans to acquire media measurement and analytics firm Kantar Media for $1 billion. The deal is expected to close later this year. Kantar Media operates in 60 markets and provides services, such as audience measurement insights, competitor ad spend, data analytics, media planning and validation. The acquisition will bring […]

    From
  • Trendwatch

    The top 3 things on Lululemon CEO Calvin McDonald’s to-do list 

    At the NRF ’25 conference, Lululemon CEO Calvin McDonald discusses how the brand manufacturer has doubled its sales twice in the past six years and how it plans to do it again.   Lululemon is ahead of schedule for its target revenue goal of $12.5 billion in annual sales by 2026. And it plans to […]

    From