Trendwatch
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Trendwatch
With high acquisition costs, Bean Box turns to its members for growth
More than 50% of BeanBox.com’s revenue is from recurring subscriptions, said CEO and co-founder Matthew Berk. It took Bean Box more than a decade to achieve this milestone. But now that the brand has reached this mark, Bean Box wants to ensure that its customers continue to both like and buy its brand, Berk […]
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CMO role alive and well at Fortune 500 retailers
A new report from Forrester Research Inc. finds that 86% of retail and wholesale Fortune 500 companies have a chief marketing officer or a marketing executive leader on the senior management team who reports directly to the CEO. This is a high penetration, Forrester finds, as Fortune 500 companies in six of the nine industries the research […]
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Faster shipping speeds spend for Amazon customers
New data from CIRP finds that Amazon shoppers who opt for one-day or same-day shipping are among the highest annual Amazon.com spenders. Amazon.com shoppers who select one-day or same-day shipping spend $1,270 annually on Amazon, according to new U.S. data from consumer research firm Consumer Intelligence Research Partners. The longer the shipping time, the less […]
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Mobile sales drive nearly half of all online sales in July
Sales through smartphones increase 10.2% year over year, according to Adobe. But the average mobile ticket is 32% smaller compared with desktops. Mobile drove 49.3% of all U.S. ecommerce spending in July 2024, according to new data from Adobe Analytics. In 2025, the web analytics vendor estimates that mobile shopping will consistently be half or […]
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How Unilever-owned Liquid I.V. approaches retail media ad spend
Liquid I.V. is pouring ad dollars into online retail platforms to protect its top spot in search results and fend off competitors. “Being the No. 1 powdered hydration company in America definitely puts a target on your back,” said Danielle Fessenden, Liquid I.V.’s senior director of Amazon and omnichannel. Now that online retailers have opened […]
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Under Armour shakes up its marketing strategy
With revenue down 10% in its recent earnings report, sportswear brand manufacturer Under Armour discusses fewer promotions, fewer SKUs, more loyalty and more influencers. Every two in three emails Under Armour sent to consumers in 2023 included a discount or promotion. Likewise, 65% of Under Armour’s sales last year were on promotion and only […]
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Behind Liquid I.V.’s marketing strategy for Prime Day domination
Unilever’s hydration powder brand Liquid I.V. talks how it climbed to the third most-sold product during Amazon Prime Day. Liquid I.V. bulked up its marketing strategy for Amazon’s 10th annual Prime Day sales in July with homepage and event page placements, an exclusive product launch, branded packages prior to the event and a drone product […]
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Publicis Groupe to acquire influencer marketing platform Influential
Communications company Publicis Groupe recently announced it plans to acquire Influential, an influencer marketing company. Influential uses AI to match bands with an influencer’s audience. The vendor has 300 brand clients, including Ulta, Amazon, DoorDash and McDonald’s, and has 3.5 million influencers in its network. Influential has access to and data on 90% of global […]
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Amazon’s best Prime Day ever
Amazon said Prime Day 2024 was its best yet, with record sales and more items sold during this two-day sale than any other Prime Day. Amazon said it sold more than 200 million items during the 48-hour sale July 16-17. Amazon offered millions of deals to its 200 million paid Prime loyalty program members. Amazon […]
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Etsy’s new marketing campaign highlights its handmade vision
Etsy debuted a new marketing campaign this July that advertises the marketplace’s foundation and commitment to being an online store for handmade goods. The campaign includes videos of sellers creating unique products by hand. One advertisement features a robotic arm at the start that is broken at the end of the video. “Recently, […]
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