Topic

The Big Story

  • The Big Story

    The US v. Google Witnesses Have Spoken – Now What?

    It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.

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  • The Big Story

    Waiting On A Judge And The Polls

    Hear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.

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  • The Big Story

    View From The US v. Google Trial Press Box

    After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.

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  • The Big Story

    An Interview With A Star Witness In The Ad Tech Trial Of The Century

    Programmatic is taking center stage in a courthouse in Alexandria, Virginia. Since Monday, the mechanics of online ad auctions, header bidding and Google’s dynamic allocation and unified pricing rules have been discussed as part of the antitrust trial against Google, which kicked off this week but has been years in the making. AdExchanger has been […]

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  • The Big Story

    Uncloaking A New Programmatic Scam

    Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.

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  • The Big Story

    Google’s Header Bidding Countermeasures Go On Trial

    Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.

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  • The Big Story

    The VC POV

    Special guest and prolific ad tech investor Eric Franchi of Aperiam Ventures discusses his firm’s recent bet on attention metrics startup Adelaide. Plus: What’s up with Meta’s new third-party attribution partnerships?

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  • The Big Story

    Agency Ad Tech

    Inside Publicis’ play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety.

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  • The Big Story

    Inside The Ruling That Deemed Google Search A Monopoly

    Google is a monopolist. We bring on a guest that’s both a lawyer and a CEO of a search ad business to offer his perspective on the antitrust ruling, and what happens next for Google in light of this decision.

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  • The Big Story

    The Looming Question Of Cookie Consent

    Here’s the old news: Chrome cookies are (eventually) going away. Here’s the new news: Only some cookies are going away. Google Chrome is proposing an “approach that elevates user choice,” which will undoubtedly mean more opt-outs. But will the opt-out rate be half? Two-thirds? 10%? 90%? For the past week or so, we’ve been so […]

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