Social
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Social
5 Things CMOs Should Think About Before Committing to Social Media Management Tools
There’s a lot of social media management tools out there and it takes time to pour through which might work best for you. This article can help.
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Acquisition
4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen
Webinars have an image problem with B2C marketers—here’s why that needs to change.
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Acquisition
Social Media Listening Helps Qualify B2B Leads
Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.
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Social
10 Ways to Reach Younger Audiences with Social Media
Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.
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Social
Infographic: 5 Social Media Marketing Predictions for 2014
nds and marketing technologies will drive innovation in social media marketing this year.
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Social
Who, Across the Globe, is Using Instagram? Infographic
This infographic tells the global story of who uses Instagram to help marketers make the best use of the social media platform.
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Acquisition
Treating B2B Social Like an Online Trade Show
Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.
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Social
Creating B2B Engagement on LinkedIn With Video
Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.
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Data & Analytics
B2B Marketing Trends in 2014
Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.
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Social
20 LinkedIn Groups Marketers Must Join
HubSpot recommends this list of 20 LinkedIn groups to help marketers easily locate important discussions, news and insights.