Social
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Data & Analytics
Special Report: Following Digital Footprints to Make Sense of All Your Data Points
Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
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Engagement
Tech Trends: Wearables, WhatsApp, Instagram and Beacons
At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.
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Social
Tips for Better Social Marketing
Over half of companies have metrics showing a positive result from social activity on marketing optimization according to recent research from Altimeter.
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Social
Amplifying the Value of Content With Social Distribution
Without distribution, even the best content is more likely than not to be lost in the clutter.
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Mobile
Don’t Miss the Early-Bird Special! Enter the 2014 PRO Awards by March 18!
You know you’re special! Get the recognition you deserve with a 2014 PRO Award.
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Social
10 Social Media Bloopers and Quick Fixes
Treating all social platforms the same and posting at the wrong time are two of 10 social media bloopers we all likely make. Here’s quick fixes.
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Social
Budgets Shift To Content Marketing CMO’s Say
CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year.
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Social
Brand-Building On Social Media
There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.
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Social
Crowdsourcing and Lead Gen Programs Go Hand In Hand
Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.
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Social
Social Complaints on the Rise
Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.