Social
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Social
10 Different Visuals to Increase Social Media Engagement
Using a variety of types of visuals can greatly improve response and engagement in your social media marketing.
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Social
Q1 Social Media Trends From Adobe
New report details paid, earned and owned social media trends for the first quarter of 2014.
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Data & Analytics
Facebook Emphasizes Local in Taking Graph Search Mobile
CMOs who embrace scalable local marketing should be aware of Facebook’s Graph Search moving to mobile, because it will have a tremendous impact on many local social campaigns.
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Data & Analytics
Geotagging Helps Genghis Grill Engage Diners Via Instagram
Mobile is helping build-your-own-stir-fry restaurant chain Genghis Grill genghis-355interact with diners posting photos and status updates during their meals.
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Social
3 Strategies to Harness the Power of Personal Branding
Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.
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Digital
Honey Maid Responds to Anti-gay Comments: Video
Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.
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Social
Tweet of Katherine Heigl Gets Duane Reade in Hot Water
Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.
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Social
Surviving Facebook’s 1% Brand Reach
Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.
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Social
CMO Talks: Goodbye LinkedIn Products and Services, Hello Showcases
LinkedIn is replacing the “Products” and “Services” pages with “Showcase” pages. What does that mean for you?
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Social
4 Tips to Cultivate an Active Social Media Community
Now’s the time to take some steps to get fans and followers of your brand’s social media channels more active.