Social
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Data & Analytics
Olympic Sponsorship Helps USG Leap Rebranding Hurdle
USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.
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Social
How Brands are Sneaking Ads onto Vine
Brands are finding ways around Vine’s no ad policy to get their message out to the millions of Vine users.
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Engagement
American Eagle Uses Artist’s Graffiti, Gets Slapped with a Lawsuit
American Eagle found itself in hot water after using a popular graffiti artist’s well-known drooping eyeballs in its marketing without permission.
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Engagement
Developing the Right Multichannel Strategy to Support Customer Acquisition
Here are four strategies that will help you develop the right multichannel mix for your brand.
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Social
5 Tips to Find the Right Social Media Influencers
How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.
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Social
Applebee’s Forks Over its Instagram to Customers
Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag.
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Acquisition
All Roads Lead to Location Based Data
Location based data is paving the way for innovation in marketing on a local basis.
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Data & Analytics
Winning Mobile and Social Campaigns that Connect with Consumers
Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.
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Social
Sequential Social Storytelling Bests One-offs
Tell your brand story through sequential social storytelling and you’ll get better results that the typical campaign.
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Social
Have You Shared a Coke Lately?
The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.