Social
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Data Driven ROI
Dove, Oreo (+Others) Facebook Marketing Tips
This author takes a look at 10 large and small brands and provides Facebook marketing examples, as well as tips you can use in your own Facebook Marketing.
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Social
The C-level Social Media Gap
Not everyone in the c-suite is walking the social media talk and that’s causing a crack in internal employee communications.
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Social
2015 Social Trends to Watch
Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.
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Data & Analytics
Refocusing Social Measurement with Objective-Driven Analytics
We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists
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Social
5 Do’s and Don’ts For Social Media Training
Here are five do’s and don’ts for brands looking to reap the benefits of a workforce properly engaged on social media.
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Agencies
Using Data and Marketing Tech to Reach Empowered Customers
Companies like Kellogg’s, Audi and Equinox are using marketing tech to engage customers across multiple channels.
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Social
Old Spaghetti Factory Gets Local With Social
The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.
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Social
What’s Hot in Social Marketing
Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead?
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Social
Black Friday and Social Campaigns
A new report on 50 major retailers’ social campaigns shows that engagement is at its highest in the days leading up to Black Friday.
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Demand Gen
Marriott’s Next Destination? Snapchat
Learn the plan behind Marriott’s new Global Content Studio.