Social
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Engagement
4 Things CMOs Need to Know About Gen Z
If you thought Millennials were a disruptive generation, wait until you get to know Gen Z.
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Acquisition
3 Multicultural Marketing Lessons from Allstate
Georgina Flores, VP, integrated marketing communications at Allstate Insurance, shares how the brand has embraced multicultural marketing.
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Acquisition
Dunkin’ Donuts 6 Brand Building Principles: John Costello
John Costello, president, global marketing and innovation, Dunkin’ Donuts, on the six principles that drive brand building.
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Acquisition
NY Lottery Campaign Pokes Fun at the Ultra-Rich
McCann New York debuted a NY Lottery campaign to push the lottery into the forefront and elbow out more tempting lotteries like Powerball and Mega Millions.
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Acquisition
Influencer Marketing Do’s and Don’ts
Here’s a hot list of do’s and don’ts when it comes to influencer marketing.
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Acquisition
Airbnb Disrupts the Travel Industry and Marketing Norms
Jonathan Mildenhall, Airbnb’s CMO, on how the brand grew from 3 beds to 1 million homes in just seven years.
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Acquisition
Jeff Charney, Progressive CMO: You Better Out-Create
Jeff Charney, CMO at Progressive Casualty Insurance on Flo, how to be disruptive and his seven recommendations to drive change.
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Data & Analytics
Why Buyer Personas are the Core of Content Marketing
When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”
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Acquisition
Forbes First Ranking of Top YouTube Stars
Forbes brings us its first ranking of the top-paid YouTube stars. Most are under 30 and most get their earnings from advertising.
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Acquisition
Reebok Shuns Facebook, Finds Fame in Instagram
Here’s the Reebok tale of how it went from a hodgepodge of social media channels, to a smooth running social engine that focuses heavily on Instagram.