Social
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Acquisition
Honey Bunches of Oats Launches “THIS. IS. EVERYTHING.” Campaign
The new 360-degree campaign for Honey Bunches of Oats kicks off with new TV spots this month in both English and Spanish.
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Acquisition
How to Successfully Connect with Insta-Communities
Marketers like adidas and Audi are finding success immersing themselves in Insta-Communities.
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Acquisition
Marketing to the LGBTQ Community: How to Get it Right
Jenn Grace, a gay marketing specialist, offers tips and insights into how to create campaigns that resonate when marketing to the LGBTQ community.
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Acquisition
Content Marketing Takes JetBlue to New Heights
One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”
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Acquisition
The Ups and Downs of Twitter’s Promoted Stickers
Will Twitter’s Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
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Acquisition
Six Reasons Brands Should Use Health & Wellness Influencers
Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.
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Acquisition
PepsiCo is Exclusive Twitter Promoted #Stickers Partner
Twitter has signed a new deal with PepsiCo as its exclusive Twitter Promoted #Stickers partner hoping to jumpstart stagnant subscribers and revenue.
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Acquisition
Coca-Cola’s Olympic Marketing Director on Marketing at the 2016 Games
James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.
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Digital
Creating a Successful Customer Review Strategy
User reviews have a powerful impact on your brand and your success, and nothing so powerful should be left to chance. But a review strategy doesn’t mean that you manufacture your own reviews.
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Events
Creating a Plan for B2B Social Media
Many B2B marketers still view social media as a tactic instead of a strategy, and that’s a big mistake, says Heather Wadlinger, director of research and strategy at Sacunas Inc.