Social
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Acquisition
Taco Bell Looks to Social Fans for Video Content Inspiration
Taco Bell has launched a video series, Taco Tales, to reach consumers far beyond its drive-thru windows and snappy in-restaurant seating.
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Acquisition
6 Ways to Remain Competitive with Millennial Marketers
Marketers who have been around for awhile—you know who you are—need to dissect and adopt strategies that are working for the new breed of Millennial Marketers who view the industry—and their work—through a digitally native lens.
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Acquisition
The Most Intriguing 2016 Marketing Campaigns
These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.
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Acquisition
5 Ways to Set Goals and Measure Social Media Marketing
With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.
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Acquisition
Bloopers, Bombs and Downright Dumb Marketing from 2016
Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017.
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Acquisition
Bacardi Taps Instagram Stories for DJ Experience
Alcohol brands are often on the cutting edge of technology to interact socially. Music is also often in play and the Bacardi Instant DJ Experience is no exception.
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Acquisition
In New Campaign, Coke Pairs Beverage with Paella and Lobster
Coca-Cola wants consumers to get the idea that a bottle of Coke goes with all kinds of epicurean and home-made dishes like Coke and paella.
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Acquisition
20 Visionary Marketing Campaigns
Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you’ll find here.
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Acquisition
Lessons from a Gen Zer on Marketing to Gen Z
Marketing to Gen Z takes a sharp strategy. A youth marketing strategist offers lessons on crafting a campaign that will hit the Gen Z bullseye.
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Acquisition
Jolly Green Giant Emerges from Retirement with a $30 Million Budget
The Jolly Green Giant is being reimagined in a suspenseful and mysterious marketing campaign to appeal to kids.