Social
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Profiles & Campaigns
Deadpool 2: Marketing the Merc With a Mouth
The marketing of “Deadpool 2” is bananas, but in the best possible way. On just about every media platform imaginable this week, you can’t swing a chimichanga without hitting the antihero embodied by Ryan Reynolds.
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Acquisition
Kool-Aid Targets Older Kids with Social Blitz
As summer shines on the horizon, Kool-Aid Man is making his case on
social media for a new product, Kool-Aid Sparklers. -
Profiles & Campaigns
Nasdaq Creates a Content “Dream Factory”
Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.
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Acquisition
Ikea Stages Anti-Bullying Social Experiment
Brands that have staged live social experiments around important issues
like bullying can draw enormous exposure for the company. -
Acquisition
Vitamin Shoppe Employees Turn Instagram Stars
The brand is launching Instagram accounts for each of its 800 locations,
letting local staff promote events, daily specials and offers on social. -
Events
B2B Events Get Inspired by the Women’s Movement
Brands like Twitter and Cisco are leading the way when it comes to increasing the profile of women at B2B events.
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Acquisition
PRO Awards Finalists Announced, Gala Set for June 19 in New York City
Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala. -
Acquisition
April’s Top 10 B2C Must Reads
Catch up on the latest news, marketing campaigns, tips, trends and
more with this roundup of the top 10 most widely read B2C articles. -
Acquisition
Pizza Hut Calls Blockbuster Plays for New NFL Partnership
Among a series of activations, Pizza Hut has drafted an NFL superstar as ambassador for
the “Doorbell Dance” video campaign and sweepstakes. -
Acquisition
3 Steps to Building an Enthusiastic Community for Your Brand
Building a brand community doesn’t have to be daunting: Engage with, nurture and
capitalize on the behavior that may already accompany your product or service.