Social
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Demand Gen
Integrating a Podcast into Your Marketing Strategy
How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.
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Acquisition
IHOP Flips “P” for “b” and Social Goes Wild
IHOP fans had plenty to say when it sent out a cryptic note on
social that it was changing its name to IHOb. -
Profiles & Campaigns
BNY Mellon Takes Their Shot With Hamilton
BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status.
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Acquisition
Macy’s Recruits Employees as Social Superstars
Tapping employees as influencers is one of the hottest trends to build authenticity
and trust with consumers, while having some fun at the same time. -
Acquisition
PRO Awards Preview Take Two: A Peek at the Top Promotional Marketing Campaigns
We hope you’ll join us for the PRO Awards Luncheon and Gala to learn
which campaigns will take home the Gold Awards. -
Acquisition
Create Compelling + Engaging Content with Influencers
As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re
getting the quality product and, ultimately, ROI they expect. Here’s what you need to know. -
Social
Amazon Goes Big With Jurassic World Video
To help promote the summer blockbuster “Jurassic World: Fallen Kingdom,” Amazon used video to show that you can order just about anything on the site, including, perhaps, even things that are extinct.
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Events
Q&A: Volvo Ocean Race’s Sponsorship Adventure
The Volvo Ocean Race is a grueling undertaking for sailors, but the sponsorship opportunities are the stuff of marketers’ dreams. The VOR’s Jordi Neves took us behind the scenes in Newport.
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Acquisition
You be the Judge: A Peek at the Top Promotional Marketing Campaigns
The 2018 PRO Awards Gala is just around the corner. Network with peers and brands. Steal
winning ideas. Eat. Laugh. Here’s a peek at handful of outstanding finalist’s campaigns. -
Video Marketing
Inside Randstad’s User-Generated Video Plan
User-generated video is helping recruitment firm Randstad engage job seekers and employers. Skyler Moss offers tips for creating UGC.