Social

• Social

  Niche Networks: Should One Be Part of Your Marketing Mix?

  Today, it’s practically a given that a marketing campaign will entail some kind of Facebook and Twitter component. Another option is a niche social network that centers around a subject in some way tied to a business or organization’s interest.

• Social

  Kraft Looks for Latina Facebook Fans with Vacation Giveaway

  To gather Latina fans for its new Spanish-language Facebook page, Kraft Foods is running a giveaway contest offering $10,000 for a family vacation and advertising the promotion

• Social

  The Social Side of B-to-B

  A sense of community—how to build it, maintain it and get customers (and management) to buy-in and engage in it—was on the minds of many at the MarketingProfs B-to-B Forum in Boston this week.

• Data & Analytics

  Social Media Campaigns That Moms Love

  Identifying Mom is the easy part—who she is, where she is, and what she likes. The hard part is balancing content with brand messaging and finding the right tone and authenticity.

• Social

  Billboards Put Conan’s Team on Lamar’s Side Too

  Twitter is a powerful way to connect socially with fans and friends online. And thanks to a series of digital billboards, Conan O’Brien and Lamar Advertising have found a way to tweet in the real world—and build their brand profile in the process.

• Social

  Is Social Media The New Mass Media?

  Are social networks like Twitter, Facebook and LinkedIn becoming the new mass media?

• Social

  FTC Blogger Guides Create More Heat than Light

  The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.

• Social

  Social Media Users Open to Marketing Messages: Survey

  The findings from a new Performics and ROI Research survey of more than 3,000 consumers about their use of social media many reasons to get excited about social media marketing strategies.

• Social

  Hitting the Online Bullseye Requires Brand Democracy

  The people who use your brand are well qualified to help chart its fortune. They’ll tell you what they want and how they want it. The brand’s job then is to be responsive, like a friend or mate.

• Social

  One In Five Gen Yers Use Twitter: Study

  Is Twitter, the much-ballyhooed series of 140-character microposts, the best way to reach Generation Y, the old teenagers and young adults just starting to collect their first paychecks? Maybe not.