Social

• Social

  Is Social Media The New Mass Media?

  Are social networks like Twitter, Facebook and LinkedIn becoming the new mass media?

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  FTC Blogger Guides Create More Heat than Light

  The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.

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  Social Media Users Open to Marketing Messages: Survey

  The findings from a new Performics and ROI Research survey of more than 3,000 consumers about their use of social media many reasons to get excited about social media marketing strategies.

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  Hitting the Online Bullseye Requires Brand Democracy

  The people who use your brand are well qualified to help chart its fortune. They’ll tell you what they want and how they want it. The brand’s job then is to be responsive, like a friend or mate.

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  One In Five Gen Yers Use Twitter: Study

  Is Twitter, the much-ballyhooed series of 140-character microposts, the best way to reach Generation Y, the old teenagers and young adults just starting to collect their first paychecks? Maybe not.

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  Grove Park Spa gives Away 96 rooms in 90 Minutes via Twitter

  To celebrate its 96th year in operation, the Grove Park Inn Resort & Spa opted to do something most 96-year-olds don’t usually do: get onto Twitter

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  Five Must Ask Twitter Questions

  Little doubt remains about Twitter’’s potential as a marketing tool, but a great debate exists about how, when and for what purposes Twitter should be incorporated into the marketing mix

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  Church’s Chicken Links Cash Giveaway to Twitter

  With the official launch of its brand on the Twitter microblogging service, Church’s Chicken has announced the addition of a community-benefit element to its newly beefed-up interactive marketing efforts

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  To Tweet or Not to Tweet? How Twitter Can Further Your Brand

  Here’s a few recent anecdotes to help demonstrate how companies need to think about Twitter and its impact on their brands

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  Twitter Gets Real for B-to-B Marketing

  Count IBM as one marketer that has found a way to make Twitter work as a CRM tool in a business-to-business context. Big Blue has set up Twitter communities