Social
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Social
Social Media Users Open to Marketing Messages: Survey
The findings from a new Performics and ROI Research survey of more than 3,000 consumers about their use of social media many reasons to get excited about social media marketing strategies.
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Social
Hitting the Online Bullseye Requires Brand Democracy
The people who use your brand are well qualified to help chart its fortune. They’ll tell you what they want and how they want it. The brand’s job then is to be responsive, like a friend or mate.
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Social
One In Five Gen Yers Use Twitter: Study
Is Twitter, the much-ballyhooed series of 140-character microposts, the best way to reach Generation Y, the old teenagers and young adults just starting to collect their first paychecks? Maybe not.
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Social
Grove Park Spa gives Away 96 rooms in 90 Minutes via Twitter
To celebrate its 96th year in operation, the Grove Park Inn Resort & Spa opted to do something most 96-year-olds don’t usually do: get onto Twitter
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Social
Five Must Ask Twitter Questions
Little doubt remains about Twitter’’s potential as a marketing tool, but a great debate exists about how, when and for what purposes Twitter should be incorporated into the marketing mix
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Social
Church’s Chicken Links Cash Giveaway to Twitter
With the official launch of its brand on the Twitter microblogging service, Church’s Chicken has announced the addition of a community-benefit element to its newly beefed-up interactive marketing efforts
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Social
To Tweet or Not to Tweet? How Twitter Can Further Your Brand
Here’s a few recent anecdotes to help demonstrate how companies need to think about Twitter and its impact on their brands
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Social
Twitter Gets Real for B-to-B Marketing
Count IBM as one marketer that has found a way to make Twitter work as a CRM tool in a business-to-business context. Big Blue has set up Twitter communities
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Social
Building a Following on Twitter
Web sites have users, Facebook has friends, and Twitter has followers. They follow your messages—and in the process, they follow your life.
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Social
U.S. Twitter Users Young, Poor and Growing: Pew Report
The U.S. population using Twitter and other microblogging services is younger, more urban and more racially diverse than America as a whole. But they’re not typically the same young-young demographic that dominate the use of many social networks, according to new findings from the Pew Internet & American Life Project.