Social
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Social
Editor’s Note: Seasonal Shifts
SPRING IS A TIME OF CHANGE. If you’re a parent, that means getting ready for the leap from the school year schedule to camp, swimming lessons and other
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Social
Ice, Custard, Happiness and Social Media
Ice, Custard, Happiness is the slogan for Rita’s Italian Ice, but Give them something to talk about could be the mantra for its social media efforts.
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Social
Social Media is Royal for “Queen”
Social media has changed the book promotion strategy for authors.
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Social
Niche Networks: Should One Be Part of Your Marketing Mix?
Today, it’s practically a given that a marketing campaign will entail some kind of Facebook and Twitter component. Another option is a niche social network that centers around a subject in some way tied to a business or organization’s interest.
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Social
Kraft Looks for Latina Facebook Fans with Vacation Giveaway
To gather Latina fans for its new Spanish-language Facebook page, Kraft Foods is running a giveaway contest offering $10,000 for a family vacation and advertising the promotion
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Social
The Social Side of B-to-B
A sense of community—how to build it, maintain it and get customers (and management) to buy-in and engage in it—was on the minds of many at the MarketingProfs B-to-B Forum in Boston this week.
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Data & Analytics
Social Media Campaigns That Moms Love
Identifying Mom is the easy part—who she is, where she is, and what she likes. The hard part is balancing content with brand messaging and finding the right tone and authenticity.
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Social
Billboards Put Conan’s Team on Lamar’s Side Too
Twitter is a powerful way to connect socially with fans and friends online. And thanks to a series of digital billboards, Conan O’Brien and Lamar Advertising have found a way to tweet in the real world—and build their brand profile in the process.
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Social
Is Social Media The New Mass Media?
Are social networks like Twitter, Facebook and LinkedIn becoming the new mass media?
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Social
FTC Blogger Guides Create More Heat than Light
The Federal Trade Commission has revamped its guidelines concerning endorsements to take account of the new boom in social marketing, blogger endorse¬ments and word of mouth promotion.