Social
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Video Marketing
Using AI to Inform Your Video Marketing Strategy
AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests. -
Profiles & Campaigns
Q&A: Heineken Taps Into Experiences to Create Relevant Marketing
Heineken USA’s Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.
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Acquisition
Thousands Share Jagermeister’s Halloween Snapchat Game
Jagermeister has doubled its spend in the run up to Halloween for a month
long augmented reality campaign called “Divine the Darke.” -
Facts & Figures
Power of Influencer Marketing Continues to Grow: Report
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
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Social
3 Tips for Protecting Your Brand on Social Platforms
Protecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see.
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Acquisition
Amended Complaint Filed Against Facebook for Inflating Metrics
Back in 2016, Facebook admitted that it had inflated numbers,
but the plaintiffs claim it was inflating the numbers long before that. -
Acquisition
What Micro-Influencers Really Think about Brands: Study
A new study looks at how micro-influencers think about brand collaborations,
content creation and overall social media use. -
Acquisition
Influencer Marketing: A 4-Step Guide to Brand Safety
Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all
those dollars going to influencer marketing, brand safety is a top priority. -
Social
Three Reasons Brands Should Control Their Social Data
Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.
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Acquisition
Bacardi Halloween Recipe Video is Truly a Fright
Bacardi has put a twist on the ol’ standard cocktail recipe video,
but with a splash of ghastly frights.