Social
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Social
Social Media, WOM, New Products, Draw Women To Brands
Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17
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Social
Going Global With Your Social Media Strategy
The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.
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Social
The Chieftains
How do you use Social Media, both personally and professionally? Janie Downey, Executive Director, New England mail Order Association
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Social
Social Hits Its Stride: Chief Marketer’s 2010 Social Marketing Survey
In last year’s Chief Marketer social marketing survey, we said that if you weren’t integrating social media into your marketing plans, you were not behind
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Social
Facebook Posts More Engaging Early in the Day, with Images: Vitrue
According to research by social media marketing agency Facebook, Vitrue posts incorporating images-including photos and coupons
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Social
Facebook Ad Spending to Nearly Double This Year: eMarketer
Global marketers will almost double their ad spending within the Facebook social network this year, according to a new forecast from eMarketer
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Social
Keep the Brand/Blogger Relationship Transparent
If you’re a brand working with bloggers, the connection should be as transparent as possible. That was the message attendees at BlogHer 10 in New York got last week during a panel discussion on the FTC’s endorsement guidelines.
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Social
Sweet Treats for a Tweet
From her desk in midtown Manhattan, a woman tweets out a message to Ben & Jerry’’: Can they have the “Scoop Truck” stop by her office so she and her friends can get a free sample of some of its new flavors
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Social
V-8 Fusion Opts for Facebook as Sampling Channel
V-8, the Campbell Soup fruit-and-vegetable juice blend, has taken a big step into social media marketing with a sampling campaign for a new product extension that’s being conducted almost entirely on Facebook
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Social
Consumers Open to Social Brand Interaction: Survey
A new survey from Performics and ROI Research shows how social media permeates consumers’ lives and affects communication, shopping and other activities, as well as how social networking habits and preferences have trended since last October.