Social

• Social

  Social Hits Its Stride: Chief Marketer’s 2010 Social Marketing Survey

  In last year’s Chief Marketer social marketing survey, we said that if you weren’t integrating social media into your marketing plans, you were not behind

• Social

  The Chieftains

  How do you use Social Media, both personally and professionally? Janie Downey, Executive Director, New England mail Order Association

• Social

  Facebook Posts More Engaging Early in the Day, with Images: Vitrue

  According to research by social media marketing agency Facebook, Vitrue posts incorporating images-including photos and coupons

• Social

  Facebook Ad Spending to Nearly Double This Year: eMarketer

  Global marketers will almost double their ad spending within the Facebook social network this year, according to a new forecast from eMarketer

• Social

  Keep the Brand/Blogger Relationship Transparent

  If you’re a brand working with bloggers, the connection should be as transparent as possible. That was the message attendees at BlogHer 10 in New York got last week during a panel discussion on the FTC’s endorsement guidelines.

• Social

  Sweet Treats for a Tweet

  From her desk in midtown Manhattan, a woman tweets out a message to Ben & Jerry’’: Can they have the “Scoop Truck” stop by her office so she and her friends can get a free sample of some of its new flavors

• Social

  V-8 Fusion Opts for Facebook as Sampling Channel

  V-8, the Campbell Soup fruit-and-vegetable juice blend, has taken a big step into social media marketing with a sampling campaign for a new product extension that’s being conducted almost entirely on Facebook

• Social

  Consumers Open to Social Brand Interaction: Survey

  A new survey from Performics and ROI Research shows how social media permeates consumers’ lives and affects communication, shopping and other activities, as well as how social networking habits and preferences have trended since last October.

• Social

  KFC Spreads New Tag Line with Social Media

  KFC is preparing to launch a new global tag line for its products in TV and print, and it’s preparing the ground by launching a social media campaign among fans to compete for free food from their local KFC on June 17

• Social

  Levi’s Makes Friends With New Facebook Capabilities

  AS THE SOCIALLY NETWORKED KNOW BY NOW, Facebook made some changes in late April that enabled sharing of some of the already-public data on members’ profile