Social

• Social

  “Tron: Legacy” Facebook Promo Puts Fans in the Movie

  As if any were needed, Disney is building buzz for the Dec. 17 release of its new 3-D sci-fi adventure “Tron: Legacy” with a social app that lets users put themselves at the handlebars of a lightcycle from the picture

• Social

  Cisco Listens To B-to-B Social Media Chatter

  While business-to-business CRM may start with a backslap and a martini, Cisco Systems is using social media to build a better backslap. “Businesses go to certain watering holes,” says Theresa Kushner, director of customer intelligence within Cisco’s strategic marketing organization. “And those companies have individuals who are making decisions, who have voices they are sharing outside of their companies.”

• Social

  Are Apps Overrated?

  A new study, commissioned by promotion and experiential agency Moosylvania, found that the majority (80%) of smartphone users surveyed used apps

• Social

  KFC Uses Twitter to Find Scholarship Applicants

  KFC is using its Twitter account, @KFC_Colonel, to accept applications for its KFC Colonel’s Scholars. In other words, keep it short and sweet

• Social

  Bridgestone Underlines Super Bowl Sponsorship with Facebook Ticket Giveaway

  It may seem a bit early to be thinking about the Super Bowl. After all, the New York Jets haven’t even folded yet

• Social

  Social Media, WOM, New Products, Draw Women To Brands

  Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17

• Social

  Going Global With Your Social Media Strategy

  The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.

• Social

  The Chieftains

  How do you use Social Media, both personally and professionally? Janie Downey, Executive Director, New England mail Order Association

• Social

  Social Hits Its Stride: Chief Marketer’s 2010 Social Marketing Survey

  In last year’s Chief Marketer social marketing survey, we said that if you weren’t integrating social media into your marketing plans, you were not behind

• Social

  Facebook Posts More Engaging Early in the Day, with Images: Vitrue

  According to research by social media marketing agency Facebook, Vitrue posts incorporating images-including photos and coupons