Social
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Acquisition
“Hardworking” Campaign Works Hard for Maxwell House
After launching a campaign for Labor Day around the theme of hard work and
hardworking people, a new report found that that theme is paying off. -
Acquisition
Burger King Takes its Fight for Customers to McDonald’s
Burger King customers can score a Whopper for only a penny, but
the crafty part is they need to be near a McDonald’s. -
Social
8 Best Practices for Facebook Advertising
Here’s eight best practices to help reduce wasted ad spend
and maximize your user acquisition budget. -
Acquisition
American Express Drives Consumers to Experiences with Content
Lisa Kahn, director global experiential marketing and partnerships,
American Express shares how it all goes down. -
Profiles & Campaigns
State Street and Formlabs Explore the Human Side of B2B Content
State Street and Formlabs shared their strategies for
creating an engaging, human connection with content. -
Acquisition
Explainer Videos: The Best Way to Tempt Prospects
In order for an explainer video to do some of the heavy lifting when it comes to marketing, these nine simple but critically important elements are needed.
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Mobile
5 Holiday Mobile Marketing Tips
Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.
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Profiles & Campaigns
Q&A: Nutrisystem Leverages the Power of Influencers
Nutrisystem CMO Keira Krausz discusses the marketing power
of influencers like Jessie James Decker to create social buzz. -
Acquisition
Using Thought Leadership to Get Your Business Voice Heard Online
Writers can take thought leadership from bland to
captivating with these six simple steps. -
Acquisition
Schick, Planter’s, Green Giant & Others Take Movember to Consumers
Check out how these brands are using their marketing know-how
to ride the Movember movement.