Social
-
Social
Virginia Inn Finds Success with Social Buying
The Harrisonburg, VA B&B By the Side of the Road has found success using social media offers for marketing and prospecting.
-
-
Social
Survey Shows Gender Differences In Retail Social Media Use
Marketers know they need to play in the social media space. A new survey offers insight into the nature and expectations of consumers using these channels—and how brands can glean information about what motivates their customers.
Men and women use social media differently, according to Empathica, a customer interaction consultancy which specializes in retail clients.
-
Social
“Tron: Legacy” Facebook Promo Puts Fans in the Movie
As if any were needed, Disney is building buzz for the Dec. 17 release of its new 3-D sci-fi adventure “Tron: Legacy” with a social app that lets users put themselves at the handlebars of a lightcycle from the picture
-
Social
Cisco Listens To B-to-B Social Media Chatter
While business-to-business CRM may start with a backslap and a martini, Cisco Systems is using social media to build a better backslap. “Businesses go to certain watering holes,” says Theresa Kushner, director of customer intelligence within Cisco’s strategic marketing organization. “And those companies have individuals who are making decisions, who have voices they are sharing outside of their companies.”
-
Social
Are Apps Overrated?
A new study, commissioned by promotion and experiential agency Moosylvania, found that the majority (80%) of smartphone users surveyed used apps
-
Social
KFC Uses Twitter to Find Scholarship Applicants
KFC is using its Twitter account, @KFC_Colonel, to accept applications for its KFC Colonel’s Scholars. In other words, keep it short and sweet
-
Social
Bridgestone Underlines Super Bowl Sponsorship with Facebook Ticket Giveaway
It may seem a bit early to be thinking about the Super Bowl. After all, the New York Jets haven’t even folded yet
-
Social
Social Media, WOM, New Products, Draw Women To Brands
Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17
-
Social
Going Global With Your Social Media Strategy
The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.