Social
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Engagement
Coke Debuts Mall Lounges
Coca-Cola Co. has launched Coca-Cola Red Lounges targeting teens in malls in Illinois and Los Angeles. Lounges opened earlier this month in Chicago-area
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Engagement
A&E Network Launches Nationwide Campaign
A&E plans to hit New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston and Miami nationwide this month with street teams
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Engagement
The N Network Kicks-off Mall Tour
The N, Nickelodeon’s nighttime network for teens, this month takes its new series Real Access on a five-city mall tour. The Real Access Mall Tour will
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Engagement
McDonald’s Ends Monopoly, Readies for World Children’s Day
McDonald’s Corp. ended Best Chance Monopoly a few days early, as anticipated. The chain ran out of game pieces before the four-week promo’s scheduled
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Engagement
Lego Hosts Ornament-building in Mills Malls
The Lego Co. teams with mall developer Mills Corp. for a holiday promo that launches Nov. 29 with a “Build an Ornament” fundraiser to benefit Habitat
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Engagement
Children Take Over Times Square Nov. 8th
On Nov. 8 from 10 a.m. to 4 p.m. children of all ages will have full reign of Times Square. For the first time, area businesses have joined together to
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Engagement
VW and W Hotels Partner to Promote Phaeton
Volkswagen of America and W Hotels are guests a chance to test drive the new Phaeton from VW. The promotion, Get Behind the Wheel, began Monday and runs
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Engagement
Reebok to Sponsor Latin Music Festivals
Reebok North America, Canton, MA, has signed as national sponsor of the Latino Music Festival Circuit for 2004. Reebok and retailer Just for Feet get
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Engagement
Sony Ericsson Uses Celeb Hook to Push ‘Mobile Imaging’
It’s a phone. It’s a camera. It’s a PDAno wait, it’s the latest generation of mobile phone cameras. To perk up consumer interest in these all-in-one devices,
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Engagement
KOOL Kicks Off 15-City Tour
The KOOL brand is once again hosting its national spades card tournament. The 15-city tournament, Play On The House Spades Slam, attracts spades players