Social

• Social

  5 Questions to Keep Your Social Campaign on Track

  (memeburn) What can you do to make sure you can complete your social media marketing strategy without running out of steam? Here are five questions you can ask yourself to put your social media strategy into perspective and keep your social media campaign on track.  

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  Acquisition

  Social Can Help Insurers Build Personality, Leads

  For local insurance agents, a robust social presence can be a great policy when it comes to generating leads.

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  Social

  Six Tips to Improve CTAs on Facebook Cover Photos

  (Ignite) Ross Wilson Facebook recently gave brands more freedom with their cover photos allowing them to essentially post any content they want on their cover image as long as it’s honest and pertains to their business. The only real rule still left for banners is the 20 percent text-to-photo ratio. This article is a how-to […]

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  Social

  5 Social Media Tools to Simplify Your Life

  (Social Media Examiner) Jamie Turner If your daily social media responsibilities have become a bit too much, you’re likely due for some help. In this post you’ll find an overview of five helpful social media management tools to make the job easier. One, Sprout Social, offers a pleasant user interface and enables users to quickly […]

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  Social

  Why You Should Know About Unpublished Page Posts on Facebook

  A small change Facebook recently made should give it a few brownie points in marketers’ eyes: the social network now lets brand pages post “dark,” or unpublished, posts.

• Social

  The Emergence of Influencer Marketplaces—Part II The Brands

  Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

• Data & Analytics

  Social Helps Raytheon Build B2G relationships

  Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.

• Social

  Reader’s Digest Automates Influencer Marketing

  TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

• Social

  Facebook and Open Graph Search Elevate Local Pages

  Local pages have the potential to outperform national pages in nearly every facet, especially with the launch of Facebook Open Graph.

• Social

  5 Ways to Find a True Influencer

  There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.