Social

• Data & Analytics

  Social Helps Raytheon Build B2G relationships

  Raytheon CMO Pam Wickham shares ways defense contractor Raytheon is building B2G relationships in social media.

• Social

  Reader’s Digest Automates Influencer Marketing

  TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

• Social

  Facebook and Open Graph Search Elevate Local Pages

  Local pages have the potential to outperform national pages in nearly every facet, especially with the launch of Facebook Open Graph.

• Social

  5 Ways to Find a True Influencer

  There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.

• Social

  The Emergence of Influencer Marketplaces: Part I The Influencer

  This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.

• Social

  How to Identify Influencers

  Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

• Social

  Data Integration is Key Tech Need in 2013

  Many marketers have tested multiple kinds of campaign management tools, and that has created a multitude of unwieldy data silos.

• Data & Analytics

  The Implications of a New B2B Marketing Framework

  Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.

• Social

  U by Kotex Research Leads to Online Community for Girls

  U by Kotex has debuted GenerationKnow.com, a new branded information and social hub where girls can get the facts about vaginal health and wellness.

• Social

  How to Use Facebook to Generate Leads

  With an estimated 1 billion people using Facebook, now is the time for marketers to take advantage of Facebook advertising to generate leads.