Social
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Social
The Changing Face of B2B Social Media
Toast, Thoughtbot and Constant Contact share how they’re increasing their
B2B social circle of engagement, and what metrics really matter. -
Digital
10 Pillars for SEO Success
A good SEO strategy shouldn’t just be the mission of the SEO team: it should be the mission of the entire organization. Here’s 10 ways to make it happen.
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Social
Inside the NBA’s Social Media Slam Dunk: Ideas to Steal
The NBA is flexing its marketing muscles and showing why it continues
to outperform all other sports leagues when it comes to social media. -
Acquisition
Spice Lovers Dare to Try the World’s Hottest Tortilla Chip
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring
spice lovers to try its dastardly chip. -
Acquisition
Drum Roll Please. The 2019 PRO Awards Finalists Unveiled
The PRO Award winners will be announced during a live awards
brunch on October 24 at Neue House, New York. Join us. -
Digital
Google Launches B2B Search Campaign
“Find What Matters” is a two-month initiative designed to feel like a B2C campaign,
to create enthusiasm and excitement for using search in a media plan. -
Acquisition
Trump’s #Sharpiegate Triggers Hurricane Force Winds on Social
Late night comedians, the media and social media users couldn’t contain their enthusiasm
to mock trump over #Sharpiegate giving the rest of us plenty of entertainment. -
Video Marketing
Video on a Budget: What Marketers Can Learn from Indie Filmmakers
Marketers who embrace their inner indie filmmaker can master the art of creating
great video content on a budget. Here’s five tips to get cameras rolling. -
Acquisition
Land O’Lakes Features Female Farmers who Attract Millions of Viewers
Anna Squibb, senior manager of integrated marketing communications,
dairy foods, Land O’Lakes takes us behind the scenes. -
Acquisition
IHG Hotels & Resorts Plunks Down its Largest Single Marketing Investment in a Decade
Heather Balsley, svp of global marketing, mainstream brands, at
IHG Hotels & Resorts takes us through the strategy and execution.