Social
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Acquisition
Marketing to Moms Amid COVID-19: Seven Insights for Brands
Seven unique scenarios experienced by moms today that can inform brands’ marketing strategies
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Digital
How Brands Can Respond to New Social Behaviors Relating to COVID-19
How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.
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Social
Facebook, Pinterest Integrate New Online Shopping Features
Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.
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Acquisition
How Jameson Adapted Its Marketing Strategy for the COVID-19 Pandemic
Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.
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Acquisition
Social Media Marketers: LinkedIn Features to Consider for B2B Engagement
New and overlooked social media features for B2B marketers to consider.
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Digital
Optimal Social Media Engagement Times For Marketers Amid COVID-19
Sprout Social reports new optimal times for marketers to post on social platforms in order to maximize engagement.
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Social
NFL Draft Partners With FaZe Clan on First Esports Clothing Collab
The NFL’s partnership with FaZe Clan marks the first-ever clothing collab between the league and a gaming organization.
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Acquisition
ADT, Coldwell Banker, TriNet: Brand Marketing Strategies for COVID-19
How ADT, Coldwell Banker and TriNet have approached marketing to consumers in the COVID-19 era.
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Acquisition
Marketers on Fire: General Mills’ Brad Hiranaga, Chief Brand Officer, North America
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Acquisition
Brands Turn to Influencer Marketing and Repackaged Content During Pandemic
Brands have been getting creative through repurposing content, using stock imagery and leaning on influencers for content creation.